Alcyone Marketing

Online keyphrase research is crucial to the success of your affiliate promotions. Keywords and phrases are the “language” of your niche- the words people make use of when talking about the topic, and that they’ll use when searching for information in your specialized niche. Here is a dead simple affiliate tutorial that will help you do this correctly the first time.

You will need:

-Free Firefox browser

-A free tool called SEO for Firefox

-Google’s free keyword tool

1. Start with the root terms

Begin with the very popularly used terms in your niche. These will probably be very broad, with very little precise content, phrases like “make money”, “dog training”, “cat care”, or “home repairs”. You are about to find much more targeted keyword phrases based on these root terms.

2. Find long-tail variants with Google

Your free Google key word device will spit out very long lists of long-tail keywords and keyword phrases of two or more words in length. They’re more specific keyword phrases employed by small numbers of consumers when searching on Google. So, in accordance with our earlier examples, you could discover key phrases like “make money while in college”, “dog training for older dogs”, “caring for sick cats”, or “repair your own toilet”.

3. Spot your target range

Look at the column designated “Global Monthly Searches”. Double click to put these in numerical order, and scan down to the 1000 to 2400 regular monthly search range. This is the range you will end up focusing on for your affiliate promotions. They’ve got enough monthly search volume to be worth the work, but not so much you will end up not able to contend with marketers with larger budgets.

4. Use Firefox to gauge the competition

You aren’t done yet, however! Here is a great online keyword research tool.

SEO for Firefox is a free add-on for your Firefox internet browser that instantly measures the Google Page ranking of every website on the internet, and features the number directly on the Google search results page.

Run each of your list of long-tail phrases through this extra process. An average rank in the first 10 SERPS results of 3.0 or less is pretty good. Over 3.0 might be too difficult to compete against. Do out an Excel sheet to record and track your results.

5. Where to use them

You should now have a good listing of keyword phrases with monthly searches of 1000 to 2400, and with competition of 3.0 or less, give or take. What do you do with them? Everything! Feature them in your weblog and site content, your content articles and your Pay-per-click ads. They are the heart of your profitable affiliate marketing campaign.

Bonus tip: One simple method to get an instant trove of suitable keywords is right there on your own sales page. Plug in the URL of your affiliate sales page into Google’s keyword tool, and down load the list of results. If the sales page is of any length at all, you could have around 200 within seconds. Test all these for PR competition and regular monthly volume. There you have it: a quick, no-brainer affiliate marketing tutorial in on-line keyword research.

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