Loading ...The idea of using attraction marketing or social marketing is an old concept in business marketing. It has gained great notoriety lately with the popularity of sites like Linkdin, Facebook, Myspace and Squidoo as well as many others. New Social marketing sites are showing up all the time and their popularity keeps increasing. Before using social or attraction marketing to build your business, you would be well advised to learn how to implement some basic tools in order to obtain the best degree of success for your business.
The most important tool of all in your arsenal for employing social networking is You. Aside from the business, product or services you are offering your potential or existing customers, you are the most important ingredient in attracting people to support your business. Your highest priority objective is to be able to share valuable information as well as to demonstrate your knowledge in what you are offering. You need to be able to show solid leadership for your down-line and those who you have built up trust with on the social networks. You should be able to direct train and teach them how they can create the growth and success that you were able to achieve
Another very important tool in your arsenal is the use of a good auto-responder system which is an email follow up system allowing you to set up campaigns to follow up with prospects. The auto-responder system also allows you to provide new prospects with valuable information about your business and other services you market. They will also provide you with a means to capture new leads and add them to your list with opt-in in forms or squeeze pages that you have added to your websites. Two of the top auto-responder services are Aweber and Get-Response. They each charge a monthly fee however you can use their affiliate programs to earn monthly income and make up for the cost of using the system and possibly even earn a nice monthly check.
Another great tool you really need to have in place is a lead capture or squeeze page on your site. This allows you to collect contact information from website visitors and build your list by offering them something that they can use now such as a free training course or e-book or even website templates or themes etc. To get the Free item you are offering they need to enter their name and email address and sometimes their phone number. You can use this in conjunction with your auto-responder so that their info is entered into the system for automatic follow up.
Your bio page is a good tool you can use, which allows people visiting your website, to know you a bit better. Don’t just limit using Bio pages on your personal websites. Set up a bio and upload your picture wherever you are a member such as Digg, Facebook, EzineArticles.com, Youtube etc. Most of these sites allow you to also add a link to your website or blog in your bio giving you yet more back links and increasing your search engine popularity. This is also an efficient tool for establishing trust and confidence among prospects and customers.
The greatest advantages of implementing attraction marketing are the ability to generate your own laser targeted leads and no longer having to bug family and friends using warm market tactics or becoming the latest member of the N.F.L. Club, AKA No Friends Left!
With attraction marketing you build relationships with people and in turn they build up trust in you and will want to work with you.
To your immanent success!
-Tim Langen
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