1 – Do your research and find suitable and realistic keywords
This is the crucial piece of work and a little bit of care goes a long way. Think through some terms that a visitors can be using to find a web site let’s say yours. To begin with, do not go for anything that is going to have too much competition. “Mortgages”, for instance, would be a very bad idea. But you also want terms with traffic.
How to realize this balance it is an article in its own right, but terms such as “Best UK Fixed Rate Mortgages” will be more along the lines that we are looking for.
2 – Write a post loosely mentioning these keywords
Now write a post either about the keywords or that might mention them. Do not go in excess of the top trying to mention the keywords! If they might be naturally mentioned in the title and some times throughout the post then magnificent.
But after you have finished look at a word count and how loads of times you have mentioned the keywords. Keep the target phrases to less than 2% of the post – so in a 400 word article, no over 8 references in the title and main post text.
3 – Write more posts, articles and guest posts
Now start writing more detail! I like to write an initial post round the subject and then write more detailed posts round different elements of the subject.
Let’s say, if I wanted to do it with this article, I would then write up each step in a single post, possibly adding extra posts explaining how to find suitable keywords and so on.
Publish these to your site, linking from the main post (written in step 2) to the detail steps. This gives the more detail links the search engines see.
Now manually rewrite slightly each of the posts created in this step and submit each one to article sites, to websites as guest posts and so on. On each submission, have it linking to the post written in step 1 and your website’s home page.
This third step is the longest stage of the process and is round getting the word out about a article and a load of links in.
Conclusion
1. Decide what keyword you want to target.
2. Write a page including that keyword.
3. Write more detail round the subject and syndicate the writing to get links and traffic to that information.
That is it! A three steps to getting more site visitors through the search engines, totally for free. Keep doing that for more keywords and your visitors levels will rapidly increase. For a site, I like to recommend one new keyword per month, quite an simple level to work with.
Plus, as you are working through these steps your general website ranking is improving anyway, so you will also start to see more general traffic arriving at your web site.
If you want to know more about finding website visitors, call over to our website to learn more about affordable website traffic. There you will find load more ideas or you can read more of our website traffic articles if you prefer.
Written by Keith Lunt
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