Loading ...A website will live or die by its visitors. If you do not get enough people coming to your site every week, then orders, commissions, newsletter subscriptions and so on will be down and your profitability will decline, possibly into a loss making venture.So what can you be doing to maximise your traffic levels? Well, you basically have to look at two key aspects. First, what you can do to drive new visitors to your site and second, what you can do to lure these visitors back and get them to visit more pages.
Most people will think of the first part of this when looking to maximise traffic – how to get more brand new visitors onto the website. But these are the expensive traffic – a lot of work has to be done to get these onto your web site. Once they are there, convincing them to browse more pages and come back in the future is cheap – maybe a small offer, but that is round it.
Finding New Visitors
So what should you be doing to attract people to come to visit your website in the first place? The obvious answer to this is paid marketing. The most popular of the paid marketing schemes is probably Google’s Adwords, where you bid on keywords and pay every time that someone clicks on your advert. Nonetheless, this is very expensive if you are not careful about your keywords and can be very disappointing. But compared to other paid schemes, such as banner adverts and popunders, the hit rate is a lot higher.
My own liking is for article writing and there is an argument that if you cannot write sufficient articles yourself, it would in fact be cheaper to hire a ghost writer to construct them than to buy pay per click adverts. My own figures for article writing do back this up! If I had paid a PPC system for all of the visitors I have received through article writing, it would have cost me a lot more than paying someone to write the articles. Best of all, they have been free as I have written them all for myself.
Retaining Current Traffic
Retaining traffic is just as important as, if not more crucial than, finding new visitors. If a little work convinces an present visitor to return, then that is as good as a new reader. But on their return trip they are coming knowing the site already, making them more impending to buy from you. So what tricks do we have up our sleeves here?
Well, for a start, check out your page navigation. When the visitor gets to the bottom of the content or product description, can they straightforwardly find another similar product to look at if they are not pleased with this one or can they find an alternative page of content to read of a similar nature? Both are essential tricks to maximising the return of money spent gaining new visitors. Also, for blogs, look at showing your most popular posts or those posts that generate the most comments. Both are crucial in getting traffic to look at another page, a decision which could just be the catalyst to making them a fan of your website and return many times over.
Whatever methods you decide to use to encourage traffic over to your website,make sure that you are using a mixture of attracting visitors and then when they arrive getting them to stay on your web site.
If you want to know more about finding website visitors, call over to our website – http://www.realwebtraffic.co.uk. There you will find load more ideas, and you can get yourself a free copy of our real website traffic ebook.
Written by Keith Lunt
Fetch practical info about website traffic – make sure to read this web site. The time has come when concise info is truly within your reach, use this possibility.
