Loading ...Working on getting visitors onto your web site through paid advertising, Search Engine Marketing and other techniques might be time consuming and costly. So once these efforts start to show a reward, you want to make sure that that you keep the traffic levels high.
It is not just a matter of pay for advertising or a Search Engine Optimisation expert to do his tricks and then sit back. The problem is that ultimately, these schemes dry up and you need to put in more effort to get the people visiting you again.
It is far better and far more efficient if you can make sure that they visitors that are driven to your site now through your paid efforts are not one off traffic and keep coming back. So settle down and make some changes to your website to be sure it is sticky.
Analyse your visitors.
Do you have a decent website statistics package installed? I always use Google Analytics. With these, in particular Google Analytics, you might review various factors of your website. There are too lots of different checks to make but look at your bounce rates and exit pages – these are where people are leaving your web site. If you find that a certain browser is more often involved in bounces, or an unexpected page is often used at the exit page, test the site in that browser combination or review that page. Work out what is causing people to leave the site.
Tidy your site.
How much advertising do you have on your site? I landed on a site this morning on which the entire above the fold area was advertising – banner adverts, large Google Adsense blocks, other Google search paid links and so on. Even the text had an advert dropped into it.
Yes, I couldn’t miss the advertising. But does this mean the web site owner wants me there to see their web site or there to click on an advert? Make your visitors feel welcome and wanted and they will come back more often. Just put in one or two key advert blocks on the page in a position that is obvious, but not distracting.
Make it simpler for them to come back.
If you run a website, is your RSS feed button big, obvious and above the fold? Do you provide a link to a page where you give more instructions on following the RSS feed or signing up for a newsletter? Do you provide an incentive to sign up for the newsletter?
Be certain that visitors can simply find more.
They may not know that the rest of your site is interesting, so provide links that are relevant for them to continue reading. In a blog this might be related posts at the bottom of the present post and popular posts in the side bar. In an ecommerce website this might be similar products or products that other people purchased after looking at the item your reader is browsing.
Be sure that that your web site is friendly, straightforward to come back to and gives a good reason to come back for. That way, when your visitors levels are up you should keep them that way!
If you want to know more about finding website visitors, call over to our website to learn more about free website promotion. There you will find load more ideas or you can read more of our $link2% if you prefer.
Written by Keith Lunt
Access realistic knowledge about the topic of website traffic – please make sure to read this publication. The times have come when concise info is truly only one click away, use this opportunity.
