Loading ...Site traffic is very rarely flat. One day you are getting lots, the next day you are wondering where it has gone and then a day or two later you are amazed at where it is all coming from. As your search engine position changes and influences on the people’s that visit your site change, so does your traffic.
Let’s say, on a mortgage web site I noticed that the traffic varied throughout the month, dropping in the days before the announcement of the base rate changes and going for up quickly when banking problems were in the news. Then when the banking crisis started, traffic quadrupled!
These traffic spikes above the normal reader levels are magnificent if your web site and business might cope. Suddenly you are receiving more enquiries and sales, maybe more Google Adsense or affiliate revenue. But, you have to be prepared.
First, you have to be prepared in terms of making sure that these visitors are encouraged to keep coming back to your web site. This is relatively simple and something that should be done anyway.
You also have to be prepared for an increase in enquiries. Have you got enough staff resources to handle 2, 3 or even more times the normal volume of enquiries or are all of these extra traffic going to be lost because you might’t help them? The same with stock and dispatching orders – you need to be ready to make the sales.
And that is a major problem with traffic spikes – being prepared to deal with them in terms of sorting the higher amount of enquiries and sales that are suddenly arriving. It is not so much the extras that are the problem, but more what do you do on the days when there are not spikes and you have staffing and stock levels ready to cope?
But the other major problem that is cause by traffic spikes affects every web site, regardless of whether they are ecommerce website, brochure web sites, affiliates or informational websites. And this major problem is the internet resources.
You might have hosting that permits a certain amount of bandwidth and if a spike exceeds that, your website might be closed by your hosts. Or a large spike of stacks of traffic in a short time might merely push all of your hosts’ resources to the limit, causing the web site to crash. And if you are on shared hosting this could also bring down other web-sites on the same servers! I have seen it happen.
Site traffic spikes are remarkable to see if you could manage for them. A sudden influx of new visitors that you can hopefully tap into and convince to keep coming back and long term turn into a lot of profit. But they might also push your web site resources to the limit and the world about your site can come crashing down!
If you want to know more about finding website visitors, call over to our website to learn more about free website promotion. There you will find load more ideas or you can read more of our website promotion services if you prefer.
Written by Keith Lunt
Check out realistic recommendations in the sphere of free traffic – make sure to read the publication. The time has come when proper info is truly only one click away, use this chance.
