Loading ...It is important that you monitor your web site visitors so that you know what is going on and could make the most of it. OK, I accept that for some websites and for people with a lot of web sites that monitoring every day is impossible. But if you aim to monitor the stats once a month, you will certainly forget and end up monitoring them once a year at best. Aim to check them every day that you can and you will remember to check them typically.
But what, exactly, are you checking for? Monitoring the total number of visitors a day goes part of the way, but here are the checks to look out for:
Traffic spikes – if the traffic goes up for a day, why? Look carefully at the other factors listed below and see if any of them are to credit for it!
Visitors drops – have a think if there is a reason that visitors has dropped. Check that your server hasn’t bee down, or have other events caused a lull in the visitors, as for instance a huge news item?
Referring websites – who has sent you traffic that day? If you suddenly see visitors coming from a new source, or over usual, then what could you do to encourage this? Maybe someone has blogged about you – in this case go to their website and thank them. Do what you could to encourage a repeat. Or maybe you have been submitting articles and are receiving extra hits from the sites – if so, then you know where to submit your next articles to…
Search engine terms – again, watch for website traffic increases that indicate a term has done well, but also look for those that are falling a little short. Go to the search engines and try the search terms and see what position you are in. Not quite on the top of the page? Then write an article for that keyword and move yourself further up that page. It is better than working blindly on random keywords.
Landing pages – what pages do your visitors land on? Is one suddenly becoming hot or is there a theme to which pages are often found? Maybe you have discovered a term that there is masses of traffic on, but not much competition. A little more writing on what people are interested in could undeniably improve your visitors levels.
These are all vital factors that if you monitor them often enough, you could react to them and do something round them whilst they are still hot. There is no point in trying to repeat a search that sent you visitors last week, because the search results might have changed since then. Work out where you are getting traffic and nurture these sources. Quickly you could be building lots of traffic.
Is there something else that you like to monitor on a daily basis that I have forgotten? Merely leave a comment and I could add it to the selection.
Shortcut to practical recommendations about the topic of web traffic – study this page. The time has come when proper info is truly within one click, use this chance.
